Packaging For Emotion

Thursday, 11 March 2010

Glossy black finish

Heres the image of the black spray paint we tried on the ball. I really like it and feel it works, makes the ball really intense!

On the way home I passed by this photo and immediately thought of our package, even though its round it has triangular edges.

Tuesday, 9 March 2010

Have a look at these shapes I found at the Science Museum. They're known as 'Polyhedrons'. The shapes reminded me a lot of our packaging design and what we're trying to achieve with a triangular circle. Sorry that the images aren't great but you get the idea! =)

The shape below really expresses 'anger' to me. The contrast of the dark red and the black are strong emotive colours that represent anger. The sharp shapes also relates to this.

Monday, 1 March 2010

Different Colour???

What bout this colour girls.

Experimentation with the glass

Trying to find the best packaging that works with broken glass to express anger.

Sunday, 28 February 2010

this is the result we want!!

Wednesday, 24 February 2010

Simple Survey

Hey girls!

So I've sent out a small questionnaire on facebook to 77 girls that fit our target audience.. I've had 7 replies so far within 30 minutes so hopefully when we meet up tomorrow I can come back with some results.

I kept the questionnaire quick and short so that I would be more likely to get replies. This is the message I sent out:

"Hey hope everything is well with you, To avoid a long explanation i'll get straight to it! For my research work i would really appreciate if you could help me by answering these two simple questions: 1) What things make you angry? 2) How do you express your anger? e.g. Break something?cry?..etc thank you for your time!!"

So far most of the girls have given different answers to question 1 and for question 2 a common thing i found was crying. Someone did however say "Break things or drink and smoke"

Some more examples

SIX (really nice shape!)

SELFRIDGES (really interesting the way that all the packages are from different materials and different shapes and still, by using the right type and colors, it makes it easy recognizable)